Category: Hair

A look into the new Rom Com “Materialists”: the fashion, the make-up and beyond…

~ Emmie Reve ~ Leave a comment

My genre of choice is not the typical chick flick, rom com genre. It’s well known to be a formulaic critically panned genre. At most a guilty pleasure of smart, thinking people when they want a break from being feminists looking for depth in cinematic art. And here’s where I decided to give Materials a try. After reading a few review summaries about it being not the typical rom com, my interest was piqued. One quiet Tuesday night, I went to see this flick with my kid, and I’m glad I did. Here’s why:

The main character is flawed, but lovable because of these flaws. Dakota Johnson plays the lead heroine well. She plays Lucy, a no-nonsense numbers cruncher when it comes to her career as a matchmaker, living in New York City. She excels at the game of matching people up based on statistics and numeral dating “values”. Her flaws show heavily in that having been raised poor, Lucy now covets the flashy, cushy life that dating an affluent man can afford her. Enter Pablo Pascal as Harry, a handsome rich suitor. At the same time however, she still has feelings for her struggling actor ex boyfriend John, played by the hottie Chris Evans.

After developing the main characters, the film expertly directed by Celine Song, talks about real dating world problems, in a contemporary and realistic way…giving way to a more sober and serious rom com that the typical one. There are some funny scenes; Harry’s nod to male vanity, John’s absolutely horrible roommate situation, and Lucy’s experience listening to her client’s delusional dating expectations. But one of the more pressing topics addressed was that of the physical violence that can exist in a modern dating world where people desperate for love, are vulnerable to get victimized and abused.

Dating violence has always existed in any time period, but talking about it at length in a movie is contemporary. Not enough attention has been placed on the intense burden most single women face today because of the pressure to be married and to have children. It is still seen as the main way women are successful in life. That’s right. Being a woman in the top of her industry or earning a lot means nothing. And the status quo culture is still prioritizing getting a “ring on the finger”.Early in the movie, one of Lucy’s clients has cold feet on her own wedding day, having realized she was unsure WHY she was getting married. A reminder that getting a “ring on it” means more than fulfilling romantic destiny.

These stories in the movie Materialists, go on to illustrate how dating and love are not the same thing. Something that fairy tales and proper young ladies like myself and my upbringing were not allowed to explore. But in this day and age, it’s not a new message being expressed, it’s just a more truthful admission of this fact. In the not so distant past, marriages were politically designed unions to join the assets and reproductive values of two families or “corporations”. The smokescreen of the recent era is to erase that reality and place romantic and soulful completeness as the motive for dating. But the reality is “you can’t have your cake and eat it too”. You have to choose one or the other as Lucy did in this film.

And because this is a fashion and make up blog, let’s talk about it!!! The fashion and makeup was so on point in this movie. Dakota Johnson looked beautiful in almost every scene with hair and make-up that was fresh, feminine and smart. Her outfits matched every scene to the tee, and the male fashion was also on point. Both Pablo Pascal and Chris Evans looked amazing. Both male leads had presented themselves as if Dakota had chosen either one of them, it would have been a win win. Must mentions: Lucy’s thick but perfectly cut bangs, and her long flowing mane stole the show. Her sapphire coloured strapless dress in the first act looked expensive and tasteful, complementing her chestnut brown hair. And as she progressed into discovering her deeper romantic destiny, her frilly floral dress at the barn yard wedding visually showed her free spirited headspace and diversion from the past.

I absolutely love this look! The deep blue dress on light skin, the sleek dark hair and cute sandals. A nod to perfection!
Romantic, effortless and feminine. The quintessential get up for a country wedding, while looking modern and relaxed.
Wonderful hair and make up team on this production. Dakota’s complexion glows, her mauve lipstick so wonderfully compliments her dress, hair and eye make-up!

Are you going to give this unconventional rom com a try? please do! It will not disappoint!

Yes! There is more work in Haircare for Coloured Hair…

~ Emmie Reve ~ Leave a comment

I’ve been wanting to talk about how often I have heard this reason people use for not coloring their hair: It’s often because in the past the hair colour (especially lightening) had “wrecked” their hair health and it didn’t look good the subsequent weeks after the process….and I have only one thing to say to that. That’s not really a reason not to colour! Lightening and colouring hair doesn’t have to be inherently damaging. Coloured hair does however require more work, time and cost to maintain it’s health afterwards. It’s the sentiment that anything that’s worth having takes WORK. It’s like how committing to a more streamlined body may require more hours at the gym, wherein the goal for exercise is no longer about health–it’s about achieving or maintaining a look. It’s about being willing to put in extra effort to get the look we want! As a hairdresser I know about the high cost of maintenance so I agree that for some, it’s sometimes not worth it. But for that practical reason, it’s a “different song and dance”.

This is my hair colour when it’s not styled. But even so. a lot goes into this look including not washing it often, leave in treatments, oils…etc.

The Hurdles of Hair Colour And After-Care:

  1. Retouches: Hair grows…the last I checked, so that means after two months about an inch of regrowth is expected. While the natural hair color is okay on it’s own, the line that happens when the new growth meets existing artificial colour is usually not flattering. Here’s where maintenance is required. Refreshing the roots of the hair is a must and the most that a root smudge can do is prolong the need for refreshing.
  2. Re-toning: Even if a root retouch is not necessary, sometimes toning is. Artificial colour is not really permanent, even if it says it is. After exposure to shampoos and the sun, the hair colour will fade, leaving behind the brassiness that was previously covered up. Re-toning is often a procedure for blondes and cool toned brunettes when the colour fades.
  3. Excessive Dryness: because the cuticle of the hair needs to be lifted to be coloured, it never lies as flat as it did before dying. That means the hair strand’s ability to hold onto moisture will be compromised. Heavy conditioners with moisturizing properties must be utilize to maintain shine and mitigate frizz! Leave-ins and oils too!
  4. Weaker hair prone to breakage: Colouring hair depletes some of the proteins/keratins in the hair strand making it more prone to breakage. Keratin repair masks will be needed occasionally to help strengthen the hair and prevent breakage. This is especially true for blondes that were lifted starting from very dark bases.
  5. Change in haircare routines: Because coloured hair tends to be more fragile, it often benefits from less washing and styling. Shampooing lowers the natural pH in the hair and does cause it physical stress. We love the feeling of squeaky clean hair but seeking that too frequently comes at as cost. A new routine of less washing and more leave in conditioners and oils become the daily norm!
  6. Extra styling: Wash and go. That’s a term we all love! It means after shampooing and conditioning, little styling or products are needed. Air drying, and just a quick rough tumble under the hair dryer at most. But often after colouring, hair needs more styling to get the hair looking less frizzy; extra products and heat tools like a flat iron might be needed to make the hair look smooth!

Is this too much work and maintenance for having a different hair colour? But that is the true cost of hair colour…in the end, I guess it is to each their own. But that’s the reality of anything done for cosmetic reasons. It takes work. But doesn’t mean we shouldn’t do it! For me, hair is like a canvas for expression, but as an extension of our bodies, it is also more than that.

This is the heavy line up of arsenals I use for my blonde care! A gentle shampoo, moisture mask, purple toning conditioner, anti breakage leave in, K18 treatment, coconut oil, and a wet brush to name a few!!!!

Get Ready with Me for a Date Night:

~ Emmie Reve ~ Leave a comment

Getting ready for “date night” is a really basic beauty ritual that needs no explaining, in my opinion. We all do it, primp and preen and get our skin glowing for that special someone. But there is actually a lot more to it that flexing our vanity and grooming muscles. There is an order and logic to it. It’s a process, so let’s talk about that process. I will start by talking about my emotional state recently and how getting ready for this one date was so interesting to me.

So I do have a boyfriend. I guess that’s what he is, considering that it we’re monogamous and it’s pretty regular that we see each other. And it’s really difficult making time for each other with our busy adult lives. And the future is always uncertain, in terms of the longevity and meaning of the relationship. I recently feared a lot of things after some revealing text messages from my boyfriend. And I didn’t know how to deal with them. I am a hairstylist in Toronto; my day to day consists of taking care of the business of looking good, and not much else. So there it was–a wall of emotions that floored me and I didn’t know what to do for days. But as a date night with my beau approached, I did what I had to do. What I always knew how to do…prep and get ready. And believe it or not, the process of selfcare and beautification really made me feel more secure of myself and what I want and was therapy in a way.

After showering I love to just relax in my robe and plan my next beauty moves. Usually it involves grabbing a tea!

The Ritual of Getting Ready:

  1. Facial Pampering: I like to do this the night before a date, or the morning of. It’s exfoliating with a gentle face exfoliator. I used Deciem’s Lactic Acid. Then applying a mask. The exfoliating makes the skin cleaner by removing dead skin cells so that it can absorb the nutrients of a moisturizing mask and expel toxins trapped within. It’s also creating the ideal canvas for make-up application. Also the best time to do my nails is the night before!
  2. Cleansing face, body and hair: I like to do this a few hours before the date: I do the whole enchilada; shampoo, condition my hair, shave, brush my teeth. After all the cleansing, don’t forget to moisturize with a nice light body lotion.
  3. Blow Dry and Style hair. My hair style depends on the formality of the night. After being apart for a while from my beau, I needed to have a more carefree, low maintenance look. This was because I wanted to create a more relaxed vibe between us after the awkwardness of the previous week and the messages. So I opted for a tousled look without flat ironing or curling. It was very natural. To achieve this I just blow dry and add a bit of serum for shine and de frizzing.
  4. Decide on outfit: Do this before putting make up on. Even if I don’t dress until right before the date, I still need to know what colors I’m working with. After choosing the appropriate outfit, for this one night I chose a lace turquoise body suit spaghetti strap tank and flare jeans. Casual but stylish attire to match my mood.
  5. Make up time: I decided since few colours didn’t clash with turquoise I would wear a smokey beige shadow with a bit of shimmer. It was perfect. Subtle, but alluring none the less. Liquid line with a pen, my usual day to day make up. Blush, brows, and lots of mascara.
I’m a fan of mascara. I truly believe that is there is one make up arsenal that really makes or breaks a look, it’s the mascara on lashes!!
Tada! The finished look. Is it possible that something so subtle and easy looking took about 2 hours? That is the mystery of getting ready!

By the time I got picked up by him, I was looking fine. Not overdone…even with all the work and prep it took. I enjoy the process. By the end of out date, after a hard couple of weeks second guessing our relationship, it felt nice that at least I always knew how to put on a good show; even if the future is uncertain with my beau. And well…it’s who I am to put my best face forward.