Category: make up trends

Are there rules to Make Up after 40?

~ Emmie Reve ~ Leave a comment

I have passed by countless articles and videos on social media over the past few years about how wearing and applying make-up is different for aging faces. And I never paid much attention to them, always skimming the feeds and skipping the links. The main reason is that I have just looked very youthful for most of my adulthood and did not feel the tips applied to me. My vanity and confidence in my youthful appearance would not let me entertain the idea that I maybe needed these tips…it’s not for me, I always told myself. But here I am, thinking more about it more recently. I now do see fine lines appearing, and places on my face that are a bit saggy. So what are these make up tips/rules now that I can see changes? I want to write down some of my own tips that I believe are ageless good practice, fand have nothing to do with being “over 40”.

Truth is, I don’t believe age should affect make-up application, colours or techniques, that’s too broad of a generalization. I think that changes in make up application is more personal and should be tailored. As a society that is pushing more forward with gender inclusivity, political and social awareness, the place that I feel is still left behind is the stigma with aging female bodies. Society assumes certain things about someone of a certain age. Older women especially seem to get pigeon holed into categories that are age biased and unpleasant, A “hag”, a “cougar”, “grandma”, “milf”, “pre-menopausal”…etc. Even the well meaning “mature” lady is kind of well, sucky. As one ages, skin texture does change, but instead of calling it aging skin or “over 40 skin”, it should be recognized as just a change in texture.

My Makeup Tips for Skin with fine lines and less plumpness:

  • Moisture is everything: Fine lines are actually accentuated by dry skin. Be sure to hydrate internally (drink lots of water) but also externally. Antioxidants like vitamin E oil does double duty, it hydrates and increases the suppleness of skin on an outer level. It also promotes healing from sun damage or pollution in the air.
  • Sunscreen should be in the makeup or under the makeup. Science doesn’t lie. UV rays in the sun does cause aging of the skin, dryness and fine lines.
  • Be careful with cosmetic powders. I love a pretty eye shadow colour, and setting powders to make make up last. But powders also absorb moisture and is drying in that sense. I now opt for cream eye shadows, and cream blush. And only use a light dusting of face powder over my foundation. We want a bit of shine and glow as we age, since powdery and cakey make the skin look like it is dry and wrinkly.
  • Exfoliate often: cell turn over rate slows down over the years. Help out the face by using gentle exfoliants to keep skin soft and diffuse any fine lines that may want to show up on dead skin. I like to use a lactic acid exfoliator. Super gentle.
  • Metallic shimmer is pretty, but it’s light reflecting ablity can settle into fine lines and highlight what is not smooth. Choose makeup colours that are matte or pearlescent. Much more flattering.
  • No harsh lines: eyeliner should be super soft and blended, with the exception of liquid liner to get a bold cat eye line. Otherwise, pencil liners should be diffused with a blending tool for softness. Add to the softness by opting for a charcoal grey pencil colour instead of jet black!
Mimimal powder and cream blush and cream eyeshadow. Blended eyeliner. It makes all the difference I feel these days to flatter my changing skin.

These are my tips for the small changes I see in my skin and how make-up might be adapted to better suit me. But everyone is different! I have talked to people whose faces actually get oilier as they get older and in that sense would have a different set of tips for make up. At the end of the day, just stay beautiful and take the best care of oneself possible. Be thoughtful and willing to change routines and rituals.

Sultry Nude tones: a flirty Make-up look for Valentines

~ Emmie Reve ~ Leave a comment

Over the years, I’ve sported a lot of make up looks…but for Valentines this year, I was feeling that nothing is more adorable and feminine than a nude palette with a bit of shine, topped off with a matte red lip. It’s romantic, doesn’t appear formal or done up, but looks fashionable and right, with jeans or with a dress. I’m not in a relationship and for those who are at the moment, I am envious of them. I’ve always loved the idea of a holiday for loving, and remember the little cards we’d send to everyone in class in elementary school. As adults, it’s now something so exclusive to couples, something that single people can’t celebrate, but as a single gal, I still want to have fun during this time. So I’ve concocted another makeup look for all the dates that are being enjoyed during this time. I can only imagine.

I have posted a valentines make-up look several years before, and if that is of interest, the link is here. It’s got smoky plums as the theme. But this year, I wanted to do something a little bit racier. I was actually inspired by the playboy bunny’s make up. Subtle nude tones, very glam black liquid liner and mascara, red matte lip. Ultra flirty and feminine. Bedroom eyes. As I was creating this year’s Valentines make-up look, I also realized this is a version of the cat eye, French girl, retro pin up look. It’s just a classic. So here goes.

This is the start of any good make-up, and flawless base. Highlighting can be a great way to make the face look more luminous in photos.
  1. Apply a good foundation on lightly moisturized face. Medium to heavy coverage is best for photos. Then apply and highlighting concealer in certain spots: forehead triangle, under eye bags, nose bridge, chin etc…then blend with a beauty sponge, powder to finish and set.
  2. Next, define the eyebrows with a pencil or powder or gel. Put on the eyeshadow base. I like to use a slight shimmer on my bottom lids for more cute glow. A skin coloured shadow for the top lids work great as a base. Next add a shimmery taupe shade all over the lid. Take a dark tan colour shadow for the crease and outer edges of the lid. blend with a fluffy eyeshadow brush.
  3. Draw in a cat eye line with liquid liner on the top lid. I like to use felt tip pens for control and thinner lines. The line should not be too thick or too thin. It should also extend past the corner of the lid lifting up ever so slightly on a slant.
The eye make up is almost complete. Notice the subtle tan and nude tones. Use a slight shimmer shadow for a romantic sheen.

Finish with a good 1 or 2 coats of volumizing mascara, and ample amount of blush just on the tops of the cheeks. Do not over blush, keep the colour in the area of just the tops of cheeks. And voila, the finished look should be polished, flirty, elegant, and fun. Perfect for any Valentines Day date night.

Do I scream flirty or what? I feel pretty classy in this make-up, and that’s the beauty of it. It just works for any occassion, really.

Anti-quarantine Glam Make-up looks…

~ Emmie Reve ~ Leave a comment

The worldwide lock down has brought my spirits down as well. Physical distancing has bound everyone to their homes hiding or imprisoned; letting one’s appearance go is sadly is the new normal daily life. No hair or nail salons, no spas or gyms…basically no beauty allowed.  And with myself being in the beauty industry, I’ve been unemployed for six weeks now. I’m so bored with my inner thoughts and no amount of youtube, disney + or netflix can distract me from myself. I’m trying not to gain a ton of weight during my unemployed home times, and I’m basically living day to day wondering the necessity of pants. This is a dangerous time. I wanted to find a way to make social distancing more bearable. So what better than to share some glamourous full face make-ups suitable for happier days. These make-up looks I have designed are useless during the lock down, but give me something to look forward to wearing post covid, when all eyes may be on myself and the beauty of others!

Plum Smoke Romance:

I originally did this look for valentines, and I liked it a lot for the flirty sultry aspect. Plum is also a lot more inviting and interesting than the usual charcoal/grey smokey eyes.. So here is how to get it…

  1. Prepping the face…for this look, the less shine, the better. everything has to be matte and smokey. That includes the foundation, concealer and powder. I will even do my eye shadow base in a matte nude color.
  2. Define and fill in brows: pretty standard in all make-ups actually.
  3. Find a matte plum eyeshadow and sweep it on the whole lid from eyelash line all the way to the brow bone. Smoke out and deepen the plum with a charcoal violet shadow for a second coat on the entire eye lid.
  4. Using a soft eyeliner, line the top lid and smudge the line with a dark shadow to blend and set the liner. Use that same shade for the bottom lid and line the outer corners of the eyes.
  5. Two coats of mascara always, and falsies if desired. Blush is optional for this look and I kinda prefer without.

Carefree and smokey. I have dark days too.

Playboy Bunny Neutrals:

I made this look one Halloween when I contemplated donning the iconic  playboy bunny costume. The elegant body suit with stockings, bow tie, ears and tail. It’s pure feminine prowess at it’s best. The make-up for this look is a glam relies heavily and a retro cat eyeliner and shimmering nudes and taupes and goes well with any going out outfit.

  1. Foundation and concealer as always. Concealer is particularily important for a flawless matte complexion. Add powder generously.
  2. Fill in brows bushy and fluff them up fully!
  3. Matte shadow base all over top and bottom lid. Shimmer eyeshadow just on the bow bone and inner corners.
  4. Dark shimmer taupe shadow in the crease. Shimmer nude in the main center upper lid. Line with black pencil. Set the pencil line with a dark shadow, black or brown…outline the bottom lid with a bit of the same dark shadow (just the outer corners)
  5. Do a dramatic cat’s eye liner with liquid liner.
  6. Add two coats of mascara and falsies of desired.
  7. Use a matte blush on the cheeks.
  8. Finish with a red lipstick matte or gloss.

I do like to be girly sometimes. What better than to don a neutral glam look.

Ice Blush Princess:

If one could be the fairest in all the land!  Magical and fancy, pretty yet cool, behold the ice princess make-up. With ice pinks and plenty of dewy glow it’s a grown up way to show off baby doll pink.

  1. Moisturize the face with a non greasy lotion: This looks best when the skin is highly mosturized. Cool shimmery colors show every crack/crease on the face when it is too dry.
  2. Foundation and  concealer or brightening serum under and around the eyes is key to achieving that flawless glow; use face powder lightly to set. Finish brows with and filler and fluff aiming for a natural definition.
  3. Shadow work: Neutral non shimmer eye shadow base on top lid. Shimmering highlight shadow on bottom lid and inner eye corner and brow bone under the brow. Blend lightly with a blending brush. Dark mauve pink for the crease, and cool true pink shadow for the main lid area, Blend.
  4. Black eye liner tight lined to the upper lashes. Smudge the pencil line with charcoal gray shadow to widen and smoke up the line. Use the same gray shadow for bottom lid line (just the outer edges)
  5. Double coat of mascara. Falsies if desired! Spray with a dewy setting spray for moisturizing to take away any remaining powdery look!

Ice pinks are so subtle. But hopefully my shiny color palette is visible here.

So which look is the most glam and fitting for me? I like all three and am happy to have been able to try out these looksduring these sad times of having no reason to get dolled up and be glamorous. Hang in there…beauty will reign supreme again some day.